How Effective is My Marketing Campaign?

t’s the essential question of all businesses: How effective is our marketing campaign?

The answer is not as complicated as you might think. By using Oracle Analytics data visualization feature and machine learning, we can gain some valuable insight into our marketing strategy where we can measure our key performance indicators. Then you can determine if your message gets to the right customers at the right time.

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First, let’s address this through a technique of comparing the performance of two Machine Learning Binary classification models using the Cumulative Gains chart and Lift chart. In one of our earlier blogs, you learned how to compare the performance of two machine learning models: Which Machine Learning Model is Right for Me? This blog goes a little further and deeper to explain the capabilities of Oracle Analytics data visualization machine learning feature in performing advanced model comparison techniques.

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