How Effective is My Marketing Campaign?

t’s the essential question of all businesses: How effective is our marketing campaign?

The answer is not as complicated as you might think. By using Oracle Analytics data visualization feature and machine learning, we can gain some valuable insight into our marketing strategy where we can measure our key performance indicators. Then you can determine if your message gets to the right customers at the right time.

Subscribe to the Oracle Analytics Advantage blog and get the latest posts sent to your inbox

First, let’s address this through a technique of comparing the performance of two Machine Learning Binary classification models using the Cumulative Gains chart and Lift chart. In one of our earlier blogs, you learned how to compare the performance of two machine learning models: Which Machine Learning Model is Right for Me? This blog goes a little further and deeper to explain the capabilities of Oracle Analytics data visualization machine learning feature in performing advanced model comparison techniques.

read full article here – https://blogs.oracle.com/analytics/how-effective-is-my-marketing-campaign

Author

Related Articles

Responses

Your email address will not be published. Required fields are marked *

Show Buttons
Hide Buttons

PRICING PLAN

DUXSM Memberships

Professionals

All Basic Level Benefits

Premium Article Access

Submit Your Article

Premium Video Access

Submit Your Video

Events Access

List Your Events

Exclusive Discount On Purchase

20% Off On Courses

Sign Up For Newsletter